I'm a high-performing, instinct-driven creative director and strategist, deeply curious, impatient with mediocrity, and motivated by discovery, impact, and mastery. I combine bold vision with a disciplined, analytical approach, and I want to move fast and make it matter.

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Experienced working for consumer and healthcare commercial and medcomms agencies in the UK, Europe and the US. 

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I like to combine bold creativity with strategic rigour, thriving on uncovering solutions that others haven’t yet imagined. I instinctively identify patterns, anticipate outcomes, and push boundaries, ensuring that the “still undiscovered” answer is found.

 

I have high standards and diagnostic insight that allow me to guide teams effectively, bringing people along the journey while maintaining excellence. I'm courageous and resilient, and take on high-risk challenges, integrate creativity with practical execution, and constantly test assumptions.

 

Driven by curiosity, impact, and discovery, I like to excel at transforming complex ideas into meaningful, measurable results — all while navigating the human and regulatory dynamics that often slow others down.