Andrew Short
Creative Director & Creative Strategist in Health/Wellness.
PM Society Leadership Team and PM Awards Steering Group Member
E: andrewshort4659@gmail.com | M: 07867 501786
Case Study
Colgate Palmolive – Professional
I began working with Colgate, after setting up DrewFrank, a healthcare creative agency, through a single test project for Colgate Total, which quickly evolved into a long-term partnership built on trust, results, and shared ambition. The initial project delivered strong engagement and clear ROI, demonstrating a cost-effective model that resonated with Colgate’s professional marketing teams.
Within two years, the relationship expanded to encompass seven professional brands across the UK and multiple European markets. During this time, I delivered record-breaking engagement through HCP mailers and helped transform the way Colgate equipped its sales teams, introducing more interactive, insight-led materials that improved both communication and impact.
Within two years:
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Grew into a £1.2m account
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Expanded into a 7-product professional portfolio
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Client stayed for 10 years
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Relationship grew from UK to European stakeholders
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Built trust through strong creative and strategic value
Result: Small test opportunity converted to long-term commercial growth.
Case Study
Alnylam Pharmaceuticals – Karolinska Institute Congress
When an in-person congress at the Karolinska Institute was cancelled at the start of the pandemic, I helped reimagine the experience as a fully digital event. Rather than asking delegates to miss the congress, we brought the congress to them.
Working with an innovative digital partner, we developed an app-based platform that became the central hub for the event. Using imagery of the Karolinska Institute, we recreated the venue in 3D as an interactive environment, including internal halls, exhibition areas, and the congress theatre, allowing delegates to virtually navigate the space.
Interactive hotspots throughout the environment unlocked films, workshops, and exhibition content, while the platform supported live presentations, Q&A sessions, and access to pre-recorded materials such as MOAs, HCP content, and patient films. Delegates could also connect in real time through virtual meeting rooms and video calls.
Following the event, all live sessions were uploaded to the platform, creating an on-demand learning resource that extended engagement beyond the congress itself.
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Recreated the Karolinska Institute in Sweden as a virtual environment
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Developed one of the first online congress experiences
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Supported by a PWA for global attendees
Result: One of the first digital congress experiences of its kind in healthcare.
Case Study
Adams Clinical Nutrition – NutriDaily
Following an industry introduction, I partnered to form Adams Clinical Nutrition, where we developed NutriDaily together. NutriDaily is a clinically formulated instant oat porridge designed to support patients before and after surgery across the perioperative care pathway.
Created in collaboration with the University Hospital Southampton, the concept focused on delivering the benefits of real food in a format patients would genuinely want to consume. Clinical evaluation through UHS produced positive outcomes, while UK-based manufacturing and ingredient supply chains ensured quality and scalability.
The brand secured a four-year contract with the NHS Supply Chain and became the nutritional partner to Prehab4Life.
In a market dominated by oral nutritional supplements (ONS), where nearly 50% of patients reject existing products, NutriDaily addressed a clear unmet need with a clinically credible, patient-led real-food alternative.
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Built a health brand from the ground up
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Developed brand positioning/Branding
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Clinical trials 2024 with University Hospital Southampton
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Created GTM strategy
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Built identity and model
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Became the nutritional partner for Prehab4life.
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Won a 4-year NHS Supply Chain contract
Result: An idea turned into a commercially viable healthcare proposition.
